I can’t stand Spotify. They have the greatest business model and psychological consultants.
They offer something you don’t need. For free. At the beginning you tolerate the limitations quite easily. Then slowly they start annoying you, badly. Then suddenly you realize you can’t stand their commercials anymore, and you get crazy and you want to throw your computer out of the window – but then, you get lazy again: wouldn’t it be easier to just PAY the fee?
… but maybe I’m just jealous.